Joe's Jeans products are the creation of Joe Dahan, the founder and president of Joe's Jeans, Inc. Joe grew up in Casablanca. A place that fed his eyes with contrasting elements. From attending a private French school, in the colonial period of all white buildings, to walking through what he terms "uncivilized markets", with wild animals. All Joe's Jeans accentuate the curves in the right places representing the ultimate slimming pant.