Juicy Couture is all about feeling happy, comfortable and gorgeous. "Be happy, Wear Juicy!" is the Juicy philosophy. Juicy Couture is the story of two girls named Pamela Skaist-Levy and Gela Taylor from Pacoima, California who wanted to create the best you can find collection in girlie clothes. Juicy Couture became famous for making the sexy v tracksuit and sassy Juicy Jeans a wardrobe classic as well as their stylish accessories.